Explore US City Appleton, WI - Real Estate Market Insights, Demographics, Crime, Trends & Hotspots
Appleton, WI real estate snapshot: Pulse Score 42.58485256212628, cap rate 3%, median price $230,200. Below: live market insights, demographics, crime overview, investment hotspots, and nearby areas.
Pulse Score
C+
Cap Rate
3%
Investor Friendly Score
53%
Median Price
$230,200
Market Insights
With only 2.5 months of inventory, Appleton remains a seller's market. Home prices have decreased 28.6% in the past month. With 15 active listings, inventory is 88% higher than seasonal norms. Transaction volume is up 100% compared to what's typically expected this time of year. Only 6.7% of listings saw price reductions, suggesting sellers are confident in their pricing. Only 0.0% of properties sold above asking price, giving buyers more negotiating power. Affordability remains a significant challenge in the Appleton market with the affordability index at 29.9. Looking ahead, the Appleton market is expected to maintain its current trajectory with relatively stable conditions.
Demographics market for - Appleton, WI
Total Population -
73,764
White Race
84%
African American Race
3%
Crime for City - Appleton, WI
Real Estate Market Prediction for - Appleton, WI
City Hotspots Map
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FAQ about Appleton, WI
The Pulse Score combines property value appreciation, rental income potential, market liquidity, demographic trends, and crime/safety signals into a single 0–100 grade. Higher scores indicate stronger investor fundamentals.
Investment quality depends on your goals. Use the cap rate, investor-friendly score, demographic insights, and crime data on this page to evaluate Appleton, WI for buy-and-hold, fix-and-flip, or short-term rental strategies.
Our analysis combines public datasets (US Census Bureau, FBI Uniform Crime Reporting, HUD, BLS) with proprietary short-term rental performance and active MLS feeds, refreshed on a regular cadence.
Use the “Related analysis” section on this page to jump to the dedicated crime report, school ratings, and state-level short-term rental market analysis for Appleton, WI.
Data sources & further reading
PulseReal’s analysis is built on top of these public, authoritative datasets.
Official UCR crime statistics by state and agency from the FBI.
Population, demographics, housing, and income data from the US Census Bureau.
Encyclopedic overview of the city, history, and notable landmarks.
Housing affordability, fair-market rents, and market reports from HUD.
Local unemployment and employment data from the Bureau of Labor Statistics.
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Does a rental pencil out in Appleton, WI?
A median-priced home ($230,200) at the average rent ($796/mo), with 25% down at 7.25%, after property tax, insurance, vacancy, repairs, reserves and management.
-$1,011/mo
Cash flow on a median home
-18.8%
Cash-on-cash return
0.14
DSCR
$2,572/mo
Rent needed for a 1.25 DSCR
$1,519/yr
Landlord insurance, hazard-adjusted