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Article

Unlocking Vacation Rental ROI: Data-Driven Hotspots Revealed

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25 May 2025

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vacation rentals
real estate investment
ROI
ADR
occupancy rate
market analysis

Unlocking Vacation Rental ROI: Data-Driven Hotspots Revealed

The vacation rental market is booming, but identifying truly profitable locations requires a deep dive into the data. This analysis explores key metrics like Average Daily Rate (ADR), occupancy rates, and estimated Return on Investment (ROI) to pinpoint the most promising investment opportunities.

ADR and Occupancy: The Dynamic Duo

A high ADR is great, but it's meaningless without consistent occupancy. Conversely, a high occupancy rate at a low ADR won't generate substantial profits. The sweet spot lies in balancing these two factors. Let's examine how different cities stack up.

Comparing ADR Across Cities

The Average Daily Rate (ADR) varies significantly across different locations. For example, Tampa, GA boasts a high ADR of $370, while Orlando, TN has a much lower ADR of $111. Houston, CO presents an ADR of $123. Miami, GA has an ADR of $287. San Antonio, CO has an ADR of $271.

Occupancy Rates: Filling Those Vacancies

Occupancy rates are equally crucial. San Antonio, CO leads the pack with an impressive occupancy rate of 84%. Houston, CO follows closely with 82%. Miami, GA reports an occupancy rate of 79%, while Orlando, TN lags behind at 62%. Tampa, GA has an occupancy rate of 68%.

Top Vacation Rental Hotspots: A Data-Driven Ranking

Based on the available data, let's analyze some potential vacation rental hotspots:

Miami, TX: High ADR and Occupancy

Miami, TX presents a compelling case with an ADR of $358 and an occupancy rate of 83%. This translates to an estimated ROI of 14.56%. The total listings in Miami, TX are 1020, suggesting a competitive but potentially lucrative market.

Tampa, GA: A High ROI Contender

Another Tampa, this one in GA, shows an estimated ROI of 16.29%. This is paired with an ADR of $325 and an occupancy rate of 82%. With 932 total listings, Tampa, GA offers a strong potential for investors.

Houston, CO: Balancing ADR and Occupancy

Houston, CO, while having a lower ADR of $384 compared to some other cities, boasts a solid occupancy rate of 76%, resulting in an estimated ROI of 7.12%. The city has 348 total listings.

Austin, CA: High Occupancy, Moderate ADR

Austin, CA features a high occupancy rate of 81% but a more moderate ADR of $217. This combination yields an estimated ROI of 5.15%. The total listings in Austin, CA are 226.

Raleigh, FL: Room for Improvement?

Raleigh, FL has an ADR of $339, but a lower occupancy rate of 64%. This results in an estimated ROI of 5.44%. With 875 total listings, there may be opportunities to improve occupancy through targeted marketing and property management strategies.

ROI Deep Dive: Which City Reigns Supreme?

While ADR and occupancy are important, the ultimate metric is ROI. Let's compare the estimated ROI across different cities:

  • Orlando, TN: Stands out with an impressive ROI of 18.31%, despite a lower ADR of $111 and an occupancy rate of 62%.
  • Tampa, GA: Shows a very strong ROI of 16.29% with an ADR of $325 and an occupancy of 82%.
  • Denver, GA: Offers a compelling ROI of 16.94% with an ADR of $181 and an occupancy rate of 65%.
  • Houston, CO: Presents an ROI of 15.38% with an ADR of $123 and an occupancy rate of 82%.
  • Miami, GA: Delivers a solid ROI of 12.25% with an ADR of $287 and an occupancy rate of 79%.

Visualizing the Data

To better understand the relationship between ADR, occupancy, and ROI, consider the following table:

City State ADR Occupancy Estimated ROI
Miami GA $287 79% 12.25%
Orlando TN $111 62% 18.31%
Tampa GA $370 68% 6.89%
Denver GA $181 65% 16.94%
Dallas WA $166 74% 8.46%
San Antonio AZ $218 73% 9.45%
Houston CO $123 82% 15.38%
San Antonio CO $271 84% 6.86%

Conclusion: Data-Driven Decisions for Vacation Rental Success

Investing in vacation rentals requires careful analysis of key metrics. By comparing ADR, occupancy rates, and estimated ROI across different cities, investors can make informed decisions and maximize their potential returns. While some data points like median price, homes sold, inventory, and days on market are not available in this dataset, the available information provides valuable insights into the relative attractiveness of different markets. For example, Orlando, TN shows a high ROI of 18.31%, while Tampa, GA has an ADR of $370. Houston, CO has an occupancy rate of 82%. Miami, GA has an ADR of $287 and an occupancy rate of 79%. San Antonio, CO has an occupancy rate of 84% and an ADR of $271. By carefully considering these factors, investors can unlock the full potential of the vacation rental market.


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Discover the best cities for vacation rental investments based on ADR, occupancy rates, and estimated ROI. Data includes Miami, Tampa, Houston, and more.

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