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Article

Vacation Lodging Hotspots: Unveiling Cities with the Highest Revenue Potential - A Data-Driven Analysis

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29 May 2025

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  5. Vacation Lodging Hotspots: Unveiling Cities with the Highest Revenue Potential - A Data-Driven Analysis

vacation rentals
real estate investment
short-term rentals
ADR
occupancy rate
market analysis

Vacation Lodging Hotspots: Unveiling Cities with the Highest Revenue Potential

The short-term rental market is booming, but identifying the most lucrative locations requires a deep dive into the data. This analysis examines key metrics like Average Daily Rate (ADR) and occupancy rates across various cities to pinpoint prime investment opportunities.

ADR and Occupancy: Key Indicators of Revenue Potential

Two crucial factors determine the revenue potential of a vacation rental: the Average Daily Rate (ADR), which is the average rental income earned for an occupied room per day, and the occupancy rate, which represents the percentage of time a property is occupied. Higher ADR and occupancy rates generally translate to higher revenue.

Comparing ADR Across Cities

Let's compare the ADR across several cities. Houston, OR, shows an ADR of $115, while Dallas, NC, boasts a significantly higher ADR of $288. Miami, CA, has an ADR of $181. Tampa, NC, stands out with an ADR of $357. Atlanta, OR, reports an ADR of $163. Charlotte, WA, has an ADR of $213. Raleigh, FL, has a high ADR of $342. San Antonio, NC, shows an ADR of $224, and Denver, GA, has an ADR of $305.

Looking at the first dataset, Houston, CA, has a mean ADR of $331, while Dallas, AZ, has a mean ADR of $223. This highlights the variability in ADR depending on the specific location and market conditions.

Analyzing Occupancy Rates

Occupancy rates are equally important. Houston, OR, has an occupancy rate of 76%, while Dallas, NC, has a slightly lower occupancy rate of 72%. Miami, CA, reports an occupancy rate of 65%. Tampa, NC, has an occupancy rate of 68%. Atlanta, OR, shows an occupancy rate of 69%. Charlotte, WA, has an occupancy rate of 64%. Raleigh, FL, has a high occupancy rate of 82%. San Antonio, NC, has an occupancy rate of 63%, and Denver, GA, has an occupancy rate of 76%.

In the first dataset, Houston, CA, has a mean occupancy of 83%, while Dallas, AZ, has a mean occupancy of 86%. This suggests strong demand for short-term rentals in these areas.

Top Vacation Lodging Hotspots: A Data-Driven Ranking

Based on the data, we can identify potential hotspots for vacation lodging investment. It's important to consider both ADR and occupancy rates, as a high ADR with low occupancy may not generate as much revenue as a lower ADR with high occupancy.

Houston, CA: A High-Performing Market

Houston, CA, stands out with a mean ADR of $331 and a mean occupancy of 83%. This combination results in an estimated ROI of 19.69%, making it a highly attractive market for investors. The total listings in Houston, CA, are 467.

Dallas, AZ: Strong Occupancy and ROI

Dallas, AZ, boasts a mean occupancy of 86% and a mean ADR of $223. The estimated ROI is 16.91%, indicating a solid return on investment. The total listings in Dallas, AZ, are 129.

Tampa, NC: High ADR and ROI

Tampa, NC, has a mean ADR of $357 and an occupancy of 68%. The estimated ROI is 17.62%, making it a compelling option for investors seeking high returns. The total listings in Tampa, NC, are 964.

Atlanta, NC: High ADR and Occupancy

Atlanta, NC, features a mean ADR of $384 and a mean occupancy of 83%. The estimated ROI is 14.30%, suggesting a strong market for vacation rentals. The total listings in Atlanta, NC, are 437.

Miami, CO: Balancing ADR and Occupancy

Miami, CO, has a mean ADR of $271 and an occupancy of 67%. The estimated ROI is 16.01%. The total listings in Miami, CO, are 883.

Detailed City Comparison Table

City State Mean ADR Mean Occupancy Total Listings Estimated ROI Estimated Cap Rate
Houston CA $331 83% 467 19.69% 10.10%
Dallas AZ $223 86% 129 16.91% 9.18%
Miami CO $271 67% 883 16.01% 4.94%
Tampa TX $124 75% 245 17.17% 9.32%
Atlanta NC $384 83% 437 14.30% 9.59%
Tampa NC $357 68% 964 17.62% 8.37%
Charlotte WA $213 64% 941 17.38% 5.47%
Dallas NC $211 70% 97 6.76% 5.30%

Conclusion

Investing in vacation lodging requires careful consideration of various factors, with ADR and occupancy rates being paramount. Cities like Houston, CA, Dallas, AZ, and Tampa, NC, demonstrate strong potential based on their high ADR, occupancy, and estimated ROI. By analyzing these data-driven insights, investors can make informed decisions and maximize their returns in the dynamic short-term rental market.


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Explore vacation lodging hotspots with data-driven analysis of ADR, occupancy, and ROI in cities like Houston, Dallas, and Tampa.

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