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Article

Unlocking Vacation Rental ROI: Data-Driven Insights into Undervalued Lodging Markets

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28 May 2025

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real estate
vacation rentals
investment
data analysis
ROI
ADR
occupancy rate

Unlocking Vacation Rental ROI: Data-Driven Insights into Undervalued Lodging Markets

The vacation rental market is booming, but finding truly undervalued locales for short-term investment requires a keen eye and data-driven analysis. This post dives into key metrics across various cities to identify potential 'goldmines' for savvy investors.

Understanding Key Performance Indicators (KPIs)

Before we delve into specific cities, let's define the KPIs that drive vacation rental profitability:

  • ADR (Average Daily Rate): The average rental income generated per occupied room per day.
  • Occupancy Rate: The percentage of occupied rooms or properties.
  • ROI (Return on Investment): A measure of the profitability of an investment, expressed as a percentage.

Comparative Analysis of Vacation Rental Markets

We'll now compare several cities based on their ADR, occupancy rates, and estimated ROI to pinpoint potentially undervalued markets.

ADR Deep Dive

The Average Daily Rate (ADR) varies significantly across different cities. For example, Miami, TX boasts a high ADR of $384, indicating strong revenue potential per booking. In contrast, Seattle, WA has a much lower ADR of $158. Denver, TN sits in the middle with an ADR of $209. Charlotte, OR has a strong ADR of $362.

Occupancy Rate Examination

Occupancy rates reflect the demand for vacation rentals in a given area. Portland, TX leads the pack with an impressive occupancy rate of 89%, suggesting high demand and consistent bookings. Phoenix, GA follows closely with an occupancy rate of 87%. Denver, TN, on the other hand, has a lower occupancy rate of 62%. Tampa, GA has a similar occupancy rate of 63%.

ROI and Cap Rate Analysis

Ultimately, investors are interested in the return on their investment. Dallas, NC presents a compelling case with an estimated ROI of 19.98%. Phoenix, GA also offers a strong ROI at 19.75%. Tampa, CA, however, has a lower ROI of 8.70%. The estimated cap rate, another measure of profitability, also varies. For example, Miami, TX has an estimated cap rate of 6.28%.

City-Specific Investment Opportunities

Let's examine specific cities and their potential as vacation rental investment opportunities:

Denver, TN: A Market with Untapped Potential

Denver, TN, with an ADR of $209 and an occupancy rate of 62%, presents an interesting case. While the occupancy rate is relatively lower compared to other cities, the estimated ROI of 18.10% suggests that properties in Denver, TN can still generate significant returns. The city has 1034 total listings.

Charlotte, OR: High ADR and Occupancy

Charlotte, OR stands out with an ADR of $362 and an occupancy rate of 82%. This combination indicates strong demand and revenue potential. The estimated ROI of 13.10% makes it an attractive option for investors seeking consistent returns. There are 906 total listings in Charlotte, OR.

Miami, TX: Premium Pricing, Premium Returns?

Miami, TX commands a premium ADR of $384, reflecting its desirability as a vacation destination. With an occupancy rate of 75% and an estimated ROI of 17.19%, Miami, TX offers the potential for high returns, but also likely comes with higher acquisition costs. The city has 327 total listings.

Dallas, NC: High ROI, Lower ADR

Dallas, NC presents a unique opportunity with a lower ADR of $146 but a very high estimated ROI of 19.98%. This suggests that properties in Dallas, NC may be more affordable to acquire, leading to a higher return on investment despite the lower daily rate. The occupancy rate is 63% and there are 819 total listings.

Phoenix, GA: Strong Occupancy and ROI

Phoenix, GA boasts a high occupancy rate of 87% and an estimated ROI of 19.75%. With an ADR of $371, Phoenix, GA is a strong contender for vacation rental investment. There are 997 total listings in Phoenix, GA.

Data-Driven Decision Making

Investing in vacation rentals requires careful consideration of various factors. By analyzing key metrics such as ADR, occupancy rate, and ROI, investors can identify undervalued markets and maximize their returns. While median price, homes sold, inventory, and days on market data are not available for these specific cities, the available data provides valuable insights into the potential of each market.

Conclusion

The vacation rental market offers numerous opportunities for investors. By leveraging data-driven insights and carefully analyzing key performance indicators, investors can unlock hidden 'goldmines' and achieve significant returns on their investments. Cities like Dallas, NC and Phoenix, GA show high ROI, while cities like Charlotte, OR and Miami, TX show high ADR and occupancy. Denver, TN presents a unique opportunity with a lower occupancy but still a strong ROI.


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Data-driven analysis of vacation rental markets, comparing ADR, occupancy rates, and ROI to identify undervalued investment opportunities.

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