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Unlocking Hidden Gems: Cities With High Short-Term Rental Potential

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03 Jul 2025

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Unlocking Hidden Gems: Cities With High Short-Term Rental Potential

According to recent data, cities like Logan, OH are showing significant potential for short-term rentals, with a median sale price of $300,000 and homes staying on the market for 30 days.

Another city, Lubbock, TX, has a median price of $400,000, with a similar listing duration of 30 days.

While both cities have high potential, we must consider factors like occupancy rates, average daily rates, and return on investment when evaluating short-term rental opportunities. Let's dive deeper into the data and explore some of the top cities for short-term rentals.

As seen in the data, cities like Cocoa Beach, FL, have an occupancy rate of 1%, with an ADR of $293 and a ROI of 10.01%.
In contrast, cities like Santa Fe, NM, have a higher occupancy rate of 1%, with an ADR of $24640 and a ROI of 13.314%.

Bay City, TX: Its average daily rate is $136.83, with an occupancy rate of 39.5% and a ROI of 1379.81%.

When comparing the two cities, we can see a significant difference in their short-term rental potential.
Lubbock, TX, has an average daily rate of $129and ROI of 11.57%.

The data also shows that cities like Koloa, HI, have an average daily rate of $502, an occupancy rate of 1%, and a ROI of 8.87%.

Considering the data, we can see that cities like Cocoa Beach, FL, have a higher occupancy rate and average daily rate compared to Lubbock, TX. However, Bay City, TX, has a significantly higher ROI.

It's essential to analyze the data and consider various factors before investing in short-term rentals. With the right strategy and location, you can unlock the hidden gems in the short-term rental market.

For a more in-depth analysis, we recommend checking out our short-term rental heatmaps, which can help you identify the most profitable locations for your investments.

Additionally, you can explore short-term rental markets in Washington or South Dakota and Rhode Island for 2025.

By analyzing the data and considering your investment goals, you can make informed decisions and unlock the hidden gems in the short-term rental market.


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Data-driven insights into cities with strong short-term rental demand and limited supply

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