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Article

Vacation Hotspots: Unveiling Top Cities for Short-Term Rental ROI

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27 May 2025

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vacation rentals
short-term rentals
real estate investment
ROI
ADR
occupancy rate
market analysis

Vacation Hotspots: Unveiling Top Cities for Short-Term Rental ROI

The short-term rental market is booming, but identifying the most lucrative locations requires careful analysis. This data-driven exploration reveals cities offering the highest potential returns for investors, focusing on key metrics like Average Daily Rate (ADR), occupancy rates, and estimated ROI.

Analyzing Key Performance Indicators

To pinpoint the best vacation rental markets, we've analyzed data from several cities, focusing on ADR, occupancy, and ROI. Let's dive into the details.

Average Daily Rate (ADR) Comparison

ADR is a crucial indicator of revenue potential. Higher ADRs generally translate to higher income per booking. Examining the data, we see significant variations across different cities. For instance, Dallas, OR boasts a high ADR of $391, while San Antonio, CA has a much lower ADR of $108. Raleigh, OR also presents a strong ADR at $380. Phoenix, TN has an ADR of $358, while Denver, OR has an ADR of $294.

Occupancy Rate Analysis

Occupancy rate reflects the percentage of time a property is booked. High occupancy is essential for maximizing revenue. Portland, NC leads with an impressive occupancy rate of 85%. Atlanta, FL also shows a strong occupancy rate of 83%. Phoenix, TN follows with an occupancy rate of 81%. Denver, OR has a solid occupancy rate of 75%, while San Antonio, CA lags behind at 62%.

Estimated ROI: The Bottom Line

Ultimately, investors are most interested in the return on investment (ROI). This metric combines ADR and occupancy to provide a comprehensive view of profitability. Atlanta, FL stands out with an estimated ROI of 15.78%. Dallas, OR shows an impressive ROI of 18.43%. Portland, NC also boasts a high ROI of 18.84%. Phoenix, FL has an estimated ROI of 18.40%. Nashville, TN, on the other hand, has a lower ROI of 5.23%.

City-by-City Breakdown

Let's take a closer look at some of the standout cities:

Atlanta, FL: High Occupancy, Strong ROI

Atlanta, FL, with an ADR of $112 and an occupancy rate of 83%, delivers an impressive ROI of 15.78%. This combination makes it an attractive market for investors seeking consistent rental income.

Dallas, OR: High ADR, High ROI

Dallas, OR, stands out with a high ADR of $391 and an estimated ROI of 18.43%. While its occupancy rate is 67%, the high ADR compensates, making it a potentially lucrative market.

Portland, NC: Excellent Occupancy and ROI

Portland, NC, boasts an exceptional occupancy rate of 85% and an estimated ROI of 18.84%. With an ADR of $306, this city presents a compelling opportunity for short-term rental investors.

Phoenix, TN: Solid ADR, Occupancy, and ROI

Phoenix, TN, shows a strong performance with an ADR of $358, an occupancy rate of 81%, and an estimated ROI of 12.71%. This balanced performance makes it a reliable market for investors.

San Antonio, CA: Lower ADR, Lower ROI

San Antonio, CA, has a lower ADR of $108 and an occupancy rate of 62%, resulting in a lower ROI of 8.33%. While it may not be the top performer, it could still offer opportunities for investors with specific strategies.

Austin, AZ: Balanced Performance

Austin, AZ, presents a balanced performance with an ADR of $221, an occupancy rate of 65%, and an estimated ROI of 12.00%. This city offers a stable investment environment.

Tampa, TX: High ROI Potential

Tampa, TX, shows a promising ROI of 17.23% with an ADR of $104 and an occupancy rate of 71%. This city could be a hidden gem for investors.

Comparative Analysis Table

City State ADR Occupancy ROI
Phoenix TN $358 81% 12.71%
Denver OR $294 75% 11.29%
San Antonio CA $108 62% 8.33%
Austin AZ $221 65% 12.00%
Atlanta FL $112 83% 15.78%
Raleigh OR $380 68% 8.40%
Portland NC $306 85% 18.84%
Tampa TX $104 71% 17.23%
Phoenix FL $321 70% 18.40%
Dallas OR $391 67% 18.43%
Nashville TN $153 68% 5.23%

Conclusion

Based on our analysis, cities like Portland, NC, Dallas, OR, and Atlanta, FL, offer the most promising opportunities for short-term rental investors. However, it's crucial to conduct thorough due diligence and consider local market conditions before making any investment decisions. Analyzing metrics like ADR, occupancy, and ROI provides a solid foundation for identifying lucrative vacation rental hotspots.


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Data-driven analysis of vacation rental markets, highlighting cities with high ADR, occupancy rates, and ROI for investors.

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