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The STR Pulse Score: How Cities' Short-Term Rental Markets Are Performing

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19 Jun 2025

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short-term rental analysis
STR Pulse Score
real estate market

The STR Pulse Score: How Cities' Short-Term Rental Markets Are Performing

In this analysis, we'll explore the STR Pulse Score, a comprehensive metric that evaluates the performance of short-term rental markets in various cities across the United States. Our data-driven approach will examine the strengths and weaknesses of each city, providing valuable insights for short-term rental investors and property managers.

Our analysis is based on a dataset of 10 cities, each with its unique characteristics and market dynamics. By examining the STR Pulse Score, we can identify cities with strong market performance, moderate growth, and areas for improvement.

One of the key findings of our analysis is the variation in STR Pulse Scores across cities. For example, short term analysis reveals that cities like Westerville, Ohio, and Lafayette, Colorado, have high STR Pulse Scores, indicating strong market performance. On the other hand, cities like Olde Stockdale, California, and Cherryland, California, have lower STR Pulse Scores, suggesting areas for improvement.

Let's dive deeper into the data and explore the STR Pulse Score for each city. In Westerville, Ohio, the median sale price is $N/A, with homes staying on the market for N/A days. This is in contrast to Lafayette, Colorado, where the median price is $N/A and homes take N/A days to sell.

Looking at the STR Data, we can see that Westerville has a high estimated annual profit of $6222 and an estimated cap rate of 1.54. In contrast, Lafayette has a lower estimated annual profit of -$6258.39 and an estimated cap rate of -0.81.

Another key metric to consider is the STR Average Daily Rate (ADR). In Westerville, the ADR is $126.8, while in Lafayette, it's $133.62. These differences in ADR can impact revenue and profitability for short-term rental investors.

It's also worth noting that some cities have high STR Pulse Scores due to their high STR Average Daily Rate. For example, Mammoth Lakes, California, has an ADR of $361 and a STR Pulse Score of 61.47897854622114. Similarly, Hot Springs Village, Arkansas, has an ADR of $185.57 and a STR Pulse Score of 55.30707861286067.

However, not all cities with high STR Pulse Scores have high ADRs. For instance, Oshkosh, Wisconsin, has a low STR Pulse Score of 42.92101405919558, but a high STR Average Daily Rate of $191.93.

Our analysis also highlights the importance of considering the STR Pulse Score in conjunction with other metrics, such as the STR Average Occupancy Rate. In some cities, high STR Pulse Scores are accompanied by high occupancy rates, indicating strong demand for short-term rentals.

For example, in Mammoth Lakes, the STR Average Occupancy Rate is 1, and in Hot Springs Village, it's 41.37. However, in Oshkosh, the STR Average Occupancy Rate is only 26.39, which may impact revenue and profitability.

Finally, our analysis reveals that some cities have low STR Pulse Scores due to their low STR Average Occupancy Rate. For instance, Olde Stockdale, California, has a low STR Average Occupancy Rate of 25.67, contributing to its low STR Pulse Score of 55.606794636969795.

To conclude, the STR Pulse Score is a valuable metric for evaluating the performance of short-term rental markets in various cities. By examining the data and trends in our analysis, investors and property managers can make informed decisions about which cities to target for their short-term rental investments.

Whether you're looking to invest in Westerville, Ohio, or Lafayette, Colorado, or exploring opportunities in other cities, our STR Pulse Score analysis provides a comprehensive framework for evaluating market performance and potential.

Stay ahead of the competition by staying informed about the latest trends and insights in the short-term rental market. Check out our other resources for more how analysis and markets analysis to stay ahead of the game.

Invest in cities with strong market performance, and be aware of areas for improvement. The STR Pulse Score is a valuable tool for making informed decisions in the short-term rental market.

Want to know more about short-term rental markets in specific cities? Check out our short term analysis for Virginia or our markets analysis for Missouri.

By staying informed and making data-driven decisions, you can increase your chances of success in the competitive short-term rental market.


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Data-driven analysis of STR Pulse Scores for various cities, highlighting market performance and potential for growth

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