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ROI Hotspots: Unveiling the Best Cities for Short-Term Rental Investments

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26 May 2025

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real estate
short-term rentals
ROI
investment properties
market analysis
cities

ROI Hotspots: Unveiling the Best Cities for Short-Term Rental Investments

The short-term rental market is booming, but finding the right location is crucial for maximizing your return on investment (ROI). This data-driven analysis dives into key metrics across various cities to identify the most lucrative opportunities for short-term rental investors.

Understanding Key Metrics

Before we delve into specific cities, let's define the key metrics we'll be using:

  • Average Daily Rate (ADR): The average rental income earned per day.
  • Occupancy Rate: The percentage of time a property is occupied by guests.
  • Estimated ROI: The projected return on investment, factoring in income and expenses.

Top Cities for Short-Term Rental ROI

Based on our analysis, several cities stand out as potential ROI hotspots. Let's examine the data:

City State ADR Occupancy Estimated ROI
Dallas WA $284 60% 15.29%
Atlanta NC $156 67% 16.34%
San Antonio TN $247 88% 5.91%
Nashville OR $273 78% 12.15%
Phoenix FL $113 82% 18.81%
Phoenix OR $333 74% 10.11%
San Antonio TX $232 73% 17.97%

Detailed City Analysis

Phoenix, FL: High ROI Potential

Phoenix, FL, presents a compelling case for short-term rental investment. With an estimated ROI of 18.81% and an occupancy rate of 82%, it demonstrates strong demand and profitability. However, the ADR is relatively low at $113, suggesting potential for increased revenue through strategic pricing and property upgrades. The city has a total of 1016 listings.

San Antonio, TX: A Promising Market

San Antonio, TX, also offers a significant ROI of 17.97%. Its occupancy rate is 73%, and the ADR is $232. With 188 total listings, this market may have less competition than others. This combination of factors makes San Antonio, TX, an attractive option for investors seeking a balance between profitability and market saturation.

Atlanta, CO: The ROI Leader

Atlanta, CO, stands out with an impressive estimated ROI of 19.99%. While its ADR is relatively low at $117, its high occupancy rate of 84% contributes to its strong overall performance. The city has 156 total listings. This suggests that while individual rental rates may be lower, consistent bookings drive significant revenue.

Dallas, WA: Balancing ADR and Occupancy

Dallas, WA, has a high ADR of $284, but a lower occupancy rate of 60%. This results in an estimated ROI of 15.29%. With 457 total listings, investors in Dallas, WA, may need to focus on strategies to increase occupancy, such as targeted marketing and competitive pricing.

Nashville, TX: High ADR, Moderate Occupancy

Nashville, TX, boasts a high ADR of $350, but its occupancy rate is 63%, leading to an estimated ROI of 7.07%. With 1025 total listings, this market is competitive. Investors in Nashville, TX, may need to differentiate their properties through unique amenities and experiences to attract guests.

Portland, CO: Solid Occupancy and ROI

Portland, CO, demonstrates a solid occupancy rate of 78% and an estimated ROI of 17.07%. Its ADR is $255. With 557 total listings, Portland, CO, offers a balanced market with good potential for profitability.

Comparing Cities: ADR and Occupancy

A direct comparison of ADR and occupancy rates reveals interesting insights. For example, Dallas, WA, has an ADR of $284, while Atlanta, CO, has an ADR of only $117. However, Atlanta, CO, compensates with a much higher occupancy rate of 84% compared to Dallas, WA's 60%. This highlights the importance of considering both factors when evaluating investment opportunities.

Similarly, San Antonio, TX, has an ADR of $232 and an occupancy rate of 73%, while Phoenix, OR, has a higher ADR of $333 but a slightly lower occupancy rate of 74%. These differences underscore the diverse dynamics of each market and the need for a tailored investment strategy.

Conclusion

Identifying the best cities for short-term rental investments requires a thorough analysis of key metrics such as ADR, occupancy rate, and estimated ROI. While Phoenix, FL, Atlanta, CO, and San Antonio, TX, stand out as promising ROI hotspots, each market presents unique opportunities and challenges. By carefully evaluating these factors and developing a data-driven investment strategy, investors can maximize their returns in the dynamic short-term rental market.

Remember to conduct thorough due diligence and consult with local real estate professionals before making any investment decisions.


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Detailed analysis of short-term rental ROI in cities like Phoenix, Atlanta, and San Antonio. Explore ADR, occupancy rates, and investment potential.

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