Coastal Market Crunch: North Carolina and Florida See Historic Lows in Listings

As 2025 unfolds, the U.S. housing market is seeing a dramatic tightening in inventory, and coastal regions are among the hardest hit. North Carolina and Florida, two states known for their scenic coastlines and strong tourism appeal, are experiencing a severe drop in new property listings, creating challenges for buyers but golden opportunities for investors. 

Record-Low Inventory in Coastal Cities 

According to recent data, the following coastal cities have seen some of the sharpest declines in new listings: 

• Navassa, NC – Down 90% YoY, making it one of the hardest-hit markets in North Carolina. 

• Richlands, NC – Listings down 91.6%, further solidifying the state’s shrinking housing supply. 

• Mulberry, FL – Listings down 88.8%, adding to Florida’s inventory crisis. 

• Howey-in-the-Hills, FL – Listings also down 88.8%, reflecting a significant slowdown in property turnover. 

This trend is particularly notable given the consistent demand for homes in coastal and tourist-friendly areas, where buyers and investors traditionally seek short-term rental (STR) income and long-term appreciation. 

Why Is Inventory Plummeting? 

1. Homeowners Holding Tight – Many sellers are reluctant to list their properties, either due to rising interest rates or the belief that values will climb even higher. 

2. Tourism Driving Rental Demand – Property owners are increasingly choosing to rent out homes rather than sell, capitalizing on strong vacation rental income. 

3. Population Growth in Coastal States – Florida and North Carolina continue to see migration booms, increasing competition for a dwindling supply of homes. 

4. Economic Uncertainty – With the fluctuating economy, many potential sellers are opting for stability rather than risking a move. 

What This Means for Investors 

For real estate investors, coastal markets are more competitive than ever, but that doesn’t mean they aren’t lucrative. The limited housing supply means: 

• Property values are expected to rise as demand outpaces availability. 

• Short-term rental (STR) rates will likely increase, especially in tourist-heavy locations. 

• Rental investors can expect higher occupancy rates, as limited inventory forces more travelers to turn to vacation rentals. 

Investor Strategy: How to Win in Tight Coastal Markets 

1. Target Properties Near Attractions – Homes near beaches, marinas, and tourist hubs will continue to see strong rental demand. 

2. Use Pulsereal’s STR Demand Data – Leverage predictive analytics to identify areas where STR occupancy is highest and rental rates are climbing. 

3. Move Fast – With listings dropping rapidly, waiting too long could mean losing out on high-ROI properties. 

4. Look at Off-Market Deals – Many homeowners may be open to selling privately rather than listing on the open market. 

Final Takeaway 

The North Carolina and Florida coastal markets are facing an extreme housing crunch, making it more challenging to find investment properties but also more rewarding for those who act fast. With rising home values, increasing STR demand, and a shrinking inventory, this could be the ideal time for savvy investors to secure prime properties before they become even more competitive.